BatterUp! is a full-service marketing agency (since 1989) committed to boutique customer service and close attention to detail. Our team of professionals has decades of creative and technological experience in written and visual communications and buzz building serving clients of all sizes around the globe.

We are a virtual agency, so we partner with experts enabling us to offer all the capabilities of a larger firm, without passing along higher fees required of typical brick and mortar companies. Whether you are seeking a marketing consultant or public relations specialist, we cover it all.

Team capabilities include public relations, marketing plans, market research, development of collateral materials, websites, social media, videos, web casts and podcasts, advertising campaigns, direct mail and email promotions, trade show coordination and booth design, events, media planning and buying and many other creative means of connecting with your audience. We maintain a robust trade database and strong relationships with media contacts and industry professionals.
We’ve reached millions through wire services, one-on-one media targeting and social media. Client stories and interviews have appeared in the Associated Press, NBC Today Show, CBS Early Show, AARP Magazine, Parade Healthy Style, Men’s Health, Men’s Journal, Wall Street Journal, New York Times, Washington Post, Philadelphia Inquirer, Congressional Quarterly, Fox,, news resources and blogs.

We enjoy projects and relationships of all shapes, sizes and durations. Give us an opportunity to woo you with our personality, impress you with our ideas and bring measurable results to your marketing efforts.

Laurie is founder and leader of the BatterUp! team. Named “Power Publicist” by Aquatics International, Laurie was also twice named one of the Top 25 Industry People to Watch. She earned the Eagle Award for outstanding contribution to the Hot Water Industry. Batter was named to The Who’s Who in Aquatic Leadership in the United States by the USFWA.

Laurie is a past chairperson of the APSP Hot Tub Council. She served on the California Barrier Code Ad Hoc Committee and the Committee for Every American a Swimmer for Life. Laurie, herself, swims nearly a mile every day and sometimes for charity. She has served on editorial advisory boards of industry publications, and has frequently contributed to the trade and consumer press.

Excited about the organizations and products she markets, Laurie brings her passion for water to everything she touches.

“I live to swim and I swim to live! I am passionate about bringing people to health and happiness through aquatics,” says Batter. “Exercise, especially in the water, can play an important role in helping our aging population, reversing the U.S. obesity problem, as well as help those with type-2 diabetes and high blood pressure. These and other special populations, greatly benefit by the buoyancy and healing effects of aquatic exercise and therapies. Having personally experienced the healing effects of water, it is rewarding to be involved in communicating the message. And swimming really is the funnest sport there is!”

Our Clients

Aquabilt, CT
Aquatic Resources Network, MN
Arch Chemicals/Avecia, DE
Avian Aquatics, DE
California Spa & Pool Industry Education Council, Sacramento, CA
Canimex/Covana, CN
Council for the Model Aquatic Health Code, GA
Counsilman-Hunsaker, MO & CA
Essentials, GA
EZ Pads, CA
Focus Optical, CA
Hach Co./ETS (AquaChek), IN
International Systems (Anzen), CA
IPS Controllers, CA
Jedco Products, PA
Keiser College Online Aquatic Degree, FL
L’Annuaire de la Piscine, France
Ledoux Presse, France
National Swimming Pool Foundation, CO
Polaris Pool Systems, CA, CA
Poolates LLC, FL
Premier Springwater, CA
Professional Remodeling Magazine, TX
Roberts Medical, CA
SAVE Swimming Pool Alarm, CN
Santa Barbara Spas, CA
Sheer Bliss, CA
Southeastern Pool & Spa Show, GA
Spa Parts Plus, AZ
Splash Magazine, Australia
Step Into Swim Campaign, CO
Stingl Switch, AZ
Sundance Spas & Jacuzzi, CA
Sunstar Enterprises, CA
SWS/Grit-Gitter, MT
Watermatic Products, CA
Watkins Manufacturing, CA
Wexco Corporation, PA
World Aquatic Health Conference, CO

Recent Industry Interview